Reconeyez has appointed Guy Combrinck as Head of Sales in the UK and Ireland, a new leadership role that reflects the company’s ambitious growth goals. 

Drawing on two decades of experience in the security and data industries, Guy brings a proven track record in driving business development to propel Reconeyez into its next phase of expansion. 

Expanding AI-Powered Security in the UK

Speaking about his new role, Guy expressed his enthusiasm for joining a company with such innovative technology and untapped market potential. “The opportunity to help grow Reconeyez in the UK is incredibly exciting. The company has a fantastic product offering an AI-enabled perimeter security solution that is truly unique in the market. I’m excited to be joining a team that feels like a family, and I look forward to building strong relationships with customers and bringing this technology to a wider audience.”

As Guy steps into his role, he is eager to hit the ground running and drive the company’s ambitious growth plans. “Reconeyez has an incredible solution for installers and integrators working with clients in the construction, property, utilities and military sectors – those looking for high accuracy and sustainable security for large, potentially off-grid, locations. I want to make sure we’re getting it into the hands of the right clients who will benefit most from its capabilities.”

A Career Built on Strong Relationships

Guy’s career spans years of success in the security technology sector, where he has consistently delivered substantial business growth. His previous roles saw him drive sales, expand client bases, and implement strategic partnerships that resulted in multi-million-pound revenue increases. Prior to joining Reconeyez, he held leadership roles at Ajax Systems and ADI Global Distribution, managing key accounts and developing strategic sales initiatives.

Guy’s approach is built on trust and deep industry knowledge. “For me, it’s all about relationships. Understanding a client’s business inside and out allows me to provide real value, not just sell a product. My success has always come from working closely with clients to support their growth — because when they succeed, we succeed.”

Industry Insights: What’s Next for Security Technology?

Looking ahead, Guy predicts that rapid deployment security solutions will be increasingly in demand. “With economic uncertainty and evolving security threats, businesses need flexible, cost-effective security solutions that don’t require extensive infrastructure. That’s where Reconeyez stands out — we offer cutting-edge AI security technology that can be deployed anywhere, with minimal setup and maximum impact.”

He also foresees AI playing a bigger role in the security sector. “AI is already transforming the industry, but we’ve only scratched the surface. Over the next few years, we’ll see more businesses integrating AI-driven security. Reconeyez is demonstrating how AI can be used to deliver actionable information, reduce false alarms, and enhance the efficiency of security operations.”

A Bright Future for Reconeyez

Reconeyez is excited to welcome Guy and looks forward to the impact he will make in shaping the company’s future. 

Simon Faulkner, CRO UK & EU at Reconeyez, shared: “Bringing Guy on board is a key part of Reconeyez’ ambitious growth goals. Guy’s hands-on approach, ability to build long-term partnerships, and strategic mindset has earned him a stellar reputation in the industry. We are delighted to have him on board and look forward to the significant contributions he will make.”

Why not connect with Guy Combrinck on LinkedIn or get in touch if you’d like to learn more about Reconeyez’ products.